Simply White Bridal

Simply White Bridal is a bridal boutique founded by founded by Eline Bertsch, a passionate individual with a rich background in the bridal industry. The founder’s journey began at a young age, working in a bridal shop and later pursuing education at the prestigious Fashion Institute of Technology in New York City. With experience in fashion design, merchandising, and production, Eline managed Spossabella Lace, where they collaborated with top bridal designers with lace and created custom bridal veils.

MAKING ONCE IN A LIFETIME EXPERIENCES MAGICAL

FOR THE MODERN, ELEGANT, AND TIMELESS BRIDE

At Simply White Bridal, the team takes pride in providing an intimate and personalized shopping experience for each bride.

We believe

OUR PHILOSOPHY and approach

The motivation behind starting Simply White Bridal stemmed from Eline's personal struggle in finding a gown for her own wedding. This experience ignited her determination to create a memorable bridal journey for every bride.

At Simply White Bridal, the team takes pride in providing an intimate and personalized shopping experience for each bride. The boutique offers a carefully curated selection of bridal gowns that cater to diverse styles and preferences, keeping up with the latest bridal trends. From the moment a bride steps into the boutique, they are greeted with warmth and guided through the process with care and expertise.


Experiences are in the details.

We believe

OUR PHILOSOPHY and approach

 Their goal is to provide expert advice and a welcoming atmosphere, ensuring that the journey towards the special day is filled with joy, confidence, and a sense of magic.

Whether you are a bride-to-be or a friend of the bride, Simply White Bridal invites you to visit the boutique in East Northport. Come experience the enchantment of finding the perfect bridal gown or accessories while creating unforgettable memories for what is certain to be one of the most remarkable days of your life.

Understanding that finding the perfect dress is a deeply personal and significant moment, the team of bridal consultants at Simply White Bridal accompanies each bride every step of the way.

about swb

meet the team

personal bridal stylists 

My journey into the world of fashion began at a young age when I started working in a bridal shop. This initial exposure sparked my passion for the industry, leading me to pursue formal education at the prestigious Fashion Institute of Technology in New York City.

Loves Creating An Unforgettable Experience

ELiné (ellie)

Owner

— charles eames

the design.

They make

are not the details.

The details

Unique Design Stories

Romantic Timeless Gatherings

Style Over Trends

the SWB team can't get enough of

what drives and inspires our team

With a refined sense of style—modern yet timeless, elegant yet effortless. She isn’t swayed by passing trends but seeks a gown that feels uniquely her, a reflection of her story and sophistication. Every detail matters, from the luxurious fabrics to the impeccable craftsmanship, ensuring her look is as enduring as her love. She envisions a bridal boutique that mirrors her aesthetic—curated, intimate, and steeped in elegance—where expert stylists understand her vision and guide her to the perfect dress. For her, the experience is just as important as the gown itself, a journey marked by grace, beauty, and an unwavering sense of self. 

You value timeless style over trends, embracing personal touches that beautifully reflect your bridal style. 

our BRIDES are the epitome of modern, timeless, elegant brides

our BRIDES

about 

and join us for an intimate shopping experience

meet with a bRidal stylist